Internet Marketing Training For Home Based Business Owners

How To Set Up and Start Operating a Home Based Business

I remember myself anticipating to having my first website ready when I first started, as if when I would have it ready, my business would become internationally known at a blink of an eye! Being Enthusiastic is essential… Another thing that is essential though, is to try to keep your feet on the ground. Becoming known on the internet is a Step By Step process that you have to go through very carefully and with consistency. The more focused and consistent you are from the instant you start, the sooner you will achieve your business goals, by accordingly following your business plan! Most of All: Do Not Panic!!

1) Establishing Your Target Market:

This is probably the most important thing you can do when getting your business started. You have to do your research on Who Your Customers Are before you get into any type of marketing and advertising. Especially with Pay Per Click advertising e.g., on Google AdWords you have to know what are the right keywords for your business in order to attract the right people to you, that will ask exactly for what you have to offer. Marketing to the wrong set of keywords will kill your business, produce a substandard leads. On the other hand, marketing to the right set of keywords or the right target market will explode your business.

2) Find A Good Domain Name And Hosting Company:

This is the second very important part of your business foundation. Having a good domain name that relates directly to your offering business opportunity and a hosting company that has reliable customer service daily 24/7, Live Support to make sure your website – blog is up and running effectively.

3) Decide What Method You Will Use For Your Promotion Plan:

Squeeze Pages or Branding Site? After you have established your target market, and set up a domain and a hosting account for your website, you will need to decide what type of Marketing Site you will use. Squeeze pages and branding sites are different, but both are necessary tools for the internet marketer. As with any other topic, you will get different opinions when it comes to Squeeze Pages or Branding sites. I use Branding Sites as I want people to get to know who I am and where I come from before starting any kind of partnership or business deal with them.

Difference between a Squeeze Page and a Branding Site:

A squeeze page is a mini sales page. Squeeze pages are also called opt in pages, splash pages, and landing pages. It’s the first and most important page that you will create and the place where your people will leave their name, email and number, in order to get more information about your business opportunity. Your squeeze page should have a smart eye-catching headline and invoke curiosity. The content of your squeeze page should address to solve a ‘problem’ or fill a ‘void’ of your customers.

Branding sites are designed to brand YOU. Word Press sites are great for branding. Word Press sites have a home page. The home page allows you to provide more information and detail than a squeeze page. As I mentioned earlier the branding site is meant to give your people information; lots of information about you, your product, and your services.

Lay out your branding site with a home page about your product and service. The “about me” tab should be all about you…your story, your background, and your truth.

It is a peoples’ Business and people will connect with you if they like you first and trust you later.

4) Pay Per Click Advertising:

Get Yourself Acquainted with the Forms and The Functionality of Pay per Click Advertising.

What is Pay Per Click?

Pay Per Click Marketing is the fastest way to drive traffic to your web site, that is a fact.

The three big pay per click sites that are recommend are as follows and they are in this order for a reason with Google being at the top.

The three major search engines are Google, Yahoo, and MSN, but Google is the Leader of the market.

Google is the main pay per click marketing search engine.

How Does Pay Per Click Work?

Pay Per Click works by you selecting keywords that are related to your business, product, or service.

1. You choose keywords or long key phrases

2. You bid an amount on those keywords or key phrases to get them seen

3. Google determines which ads to show

So how do you get your ads seen?

1. Write an attractive ad (great copywriting is a key factor in all marketing)

2. Bid the right amount

3. Make your ad relevant to your keywords as well as your website

Google AdWords Program has unlimited free informative tutorials on how to set up and start your PPC campaign. There you will have the choice to target your ads according to language, country, set your own preferred bids on your ads and keywords, and set specific days for your ads to run or pause them anytime you wish.

After you make your keywords research, when you will know what you are doing it won’t be that difficult to get your ads seen throughout the web. To many people rush to get their ads out on Google and do not do the proper research, or work with experienced marketers and coaches.

You can apply the strategies you use for the big search engines like Google,Yahoo and MSN. Googles’ pay per click program is called Ad Words. There is a difference between “paid” search results that appear on the top and right-hand side and “Uncategorized” searches – the search results that appear on the left-hand side of the search page which are free and can make wanders if you manage with good Search Engine Optimization to get your ads there on the first pages of these engines.

5) Article Marketing Advertising:

Article marketing is probably one of our most interesting and cost effective ways to market.

This method requires a process and time to get results and visibility. It is a way for you and your business to become known on the web and be considered as an active part of the Online Marketers Community. What happens when you do article marketing is that people pick up your articles for content on their sites, for content. It’s huge. Your content is spread around virally.

The way this works is you write an article, something of value. Be sure you check out our chapter on outsourcing on next paragraphs, because if you don’t like to write, you can outsource it to experts.

When you write and submit your articles, you are putting in your links on these articles, the articles that you originally produce. These are one-way back links to your site, so when people pick up your articles for content, the Google crawler picks up the links and your site goes up in ranking. That means more visibility for you, more traffic to your site and recognition, traffic and hopefully sales.

The articles you submit should be relevant to the topic of your business. They should pertain to what you are doing and whatever business you are in. In this case your articles should pertain valuable content for your readers to go through concerning Home Business Industry Topics. These could be Internet Marketing Techniques, the advantages of running their own business from home, freedom of time, ‘How-To’ articles which are a very ‘HOT’ plate for the search engines and many more.

Make sure that your articles are around 300-500 word long. You want to be picked up as providing good content about your industry or business. You should have a bio attached to the article. BIO is the only place that you can ‘sell’. It’s the place for you to ‘TAKE’. This is where the link to your website or splash page will be located. The bio should be about you as the author. At the body of t
he article you only ‘GIVE’: Content of Value. The links in your Bio should come back to your website.

Your Bio should include 2-3 sentences pertaining 1) Who you are and what you do, 2) A reason to visit your site after reading your article and 3) A call to action, for them to do so.

Make room in your life to submit at least two articles per week; set aside a specific time or day to make it happen. You have lots of information you can write about in whatever industry you are in. You can do it manually, or you can purchase submission services through Article Submitter Special Software. They have over 1000 places to submit your articles. It is time saving and accelerates the process of distribution and visibility.

6) Video Marketing Activity (HUGE)

Run a Google search on a topic like ‘best home based business opportunities’. Most likely, in addition to articles and websites, there will be several videos that pop up in the search results. Imagine having a dynamic and powerful video that introduces your product, service, and company live with your voice on and researchers landing on your beautiful video instead of being sent to a single and ‘one of the thousands’ splash pages. Google is very attracted to videos and pick them up quickly. It will help your ranking. Video Marketing is a very powerful selling tool as well as the fastest free way to get those ads out there. Use it in order to stay ahead of the competition.Your ultimate goal in marketing is to have your ads not only seen by as many potential customers as possible, but to be in front of as many of your targeted customers as possible.

The way you treat your Video Marketing campaign is the same with how you treat your PPC campaign and your article marketing campaign. You must focus on a specific ‘keyword-driven’ target market. At Step 1 I mentioned the importance of establishing a target market and a core group of keywords. The same keywords will be plugged into the videos when you submit them. Ultimately, everything comes up to your initial development of your target market and core keywords.

As in Article Marketing you can 1) submit your videos manually to limitless video directories for free like You Tube, Yahoo Videos, Google Videos, etc or 2) Submit to as many as possible directories through Video Submitting Software that do massive distribution of your videos with a click of a button.

7) Press Releases Marketing Method (Get Faster and Higher Ranking)

Another way of effective marketing of your website is to write and submit Press Releases. The information in your press release needs to be viable, newsworthy and high value content. Inside your press release, you should have one-way links that bring readers back to your site – your branding site or your squeeze page. The difference between the articles and the Press Releases is that in PR you can place your URL link in the ‘body’ of your content, once every 100 words. Press releases are a great SEO tool that can quickly improve your ranking. There are a lot of sites looking to gather information to build the content on their websites, so if they pick up your press release, and inside your press release you have one-way links back to your site, the search engines will know and act accordingly by rewarding you with higher ranking.

This is a method that requires some time to build a reputation. Give it some time and as long as you do this on a consistent basis, sending out once press releases per month with relevant, high value information, you’ll start seeing increased traffic to your site. Again there is a free PR submission option and a paid one. Again it will be up to your budget flexibility.

8) Social Media Marketing:

Millions of people everyday are viewing, updating, or connecting with others all over the world. These sites are very easy to get set up on, as all you have to do is sign up with your information and you are ready.

As of today the big three that I use consistently for internet marketing are Facebook, Twitter, Linked In and Ecademy.com. There are hundreds more out there and this is a great way to let people know about whom you are what you do, as well as what your product or service is all about. Social Networking Sites are considered as the Hottest Market Place and reports have shown that people search and finally trust opportunities through viral tools, such as all these today’s Hot Marketing Trends.

You must apply the ’90-10%’ Marketing Rule which means, that the 90% of your posts and interactions must be about you socializing, making connections, letting people know you first and only a 10% talking about your business. People don’t like to be sold. Be human and treat like you would like to be treated. It is a Peoples’ Business.

9) Outsourcing Resources:

Every marketing method I mentioned so far, every tool that you are given to use can be outsourced. Evaluate the time that you can give to your business, filter the activities that are most compatible to your character and nature and outsource the rest! Web design building, hosting etc. You cannot outsource everything assuming that your budget is limited; you will have to learn how to do some of them, apply at least 2 of the previous mentioned methods for your business. Article marketing, Social Media Marketing and Pay Per Click advertising is definitely skills that anyone that starts an online business should master for himself and his business’s success.

Take it Step By Step when growing your business and grow your outsourcing at a steady pace. You always have the control of all your marketing activities. You are the leader and the one that will lead you to Success!

Make sure you are on the right track and apply the knowledge you learn, every single piece of it day by day! And of course enjoy yourselves always!

The Most Profitable Business Sectors in 2010

Entrepreneurs dream of and start businesses for a variety of reasons. Some hate the jobs they are in, while others dislike the politics of a big office environment. But most would agree that the lure of freedom and flexibility were huge motivating factors.

Regardless of the rationale behind their decision, one criterion is more critical than any other: They want to make money and support their families. While it is easy to get distracted by chasing customers, growing top line revenue and expanding premises, the simple business fundamentals – profit and cash flow – determine whether the entrepreneur’s dream will ultimately last or turn into a nightmare.

It is almost impossible to predict the success and financial health of a business by looking at the number of employees, the look/feel of the website, the size of the office or the resume of the owner. Most of us would assume that the only way to really know, is to get a copy of and read the financial statements. While this is a great idea and valuable exercise, there is also another, easy way to narrow down your choices. You could simply choose to start or buy one of the Top 10 Most Profitable businesses – i.e. a venture that statistically has the highest probability of being financially successful.

Sounds straightforward, doesn’t it? But how [exactly] do you find out which businesses are on the list?

It is not widely known in the marketplace, but there are in fact certain industry classifications which have a track record of high net profit margins and solid cash flow. There are also certain characteristics and financial metrics of these select businesses which exponentially enhance their profitability. So much so, that these particular businesses are 5 to 10 times more likely to survive and thrive.

1. Consultants, experts and speakers
This industry includes business advisors, authors, coaches, therapists, psychologists, authors and paid speakers. On average, these businesses enjoy high per hour rates, carry no debt or inventory and have very low fixed expenses. The number of professionals in this area is growing rapidly each year and they are consistently generating net profit margins of 25-35%. Not bad for a business that is borne out of one person’s expertise – the large majority of these businesses employ less than 3 people.

2. Accounting and financial services
While this industry may sound boring – bookkeeping, payroll, tax compliance, accounting advice and software, advisory services, financial/investment advice etc – these practitioners become a whole lot more interesting when they are standing on their wallets. These businesses tend to have the longest client relationships (as most people perceive a huge risk inherent with switching to a new provider) and thus the lowest churn rate and the lowest cost to acquire and retain clients. They enjoy profit of around 23-26%, have enormous pricing power and their services are seen as must-haves, not discretionary spends. By and large, they also tend to have low operating expenses per client and as a percentage of sales.

3. Legal specialists
Despite their reputation as sharks and bottom feeders, lawyers make excellent profit and cash flow (on average 20-24% net profit margin). Their success factors mirror those of their accounting and financial services colleagues. Most clients are attained through WOM and referrals (keeping marketing costs low) and they tend to stay with their advisor over the long term as there is a perceived risk/cost to switching attorneys. Lawyers are fantastic at generating repeat business and up sales. Some of the most profitable areas include DUI defence, criminal law, tax and estate planning and divorce law.

4. Dentists – general and specialists
Dentists have three key operating advantages – they are often able to treat multiple patients simultaneously, they enjoy high average dollar transactions (most of which is not covered by health care plans) and their operating costs are relatively low (when divided by the total number of patients serviced). Yearly maintenance services (cleaning and x-rays) produce high contribution margins and dentists do a great job of convincing us we need them regularly. On average, they spend more than any other health provider on follow ups and re-bookings. Fortunately, the cost of this direct marketing is much lower than the cost of acquiring new patients and produces returns of 18-22% for the practice.

5. Designers
No matter what they specialize in – structures, decor, your brand, high end clothing and accessories – these professionals have a flair for bringing in the money – in fact about 16-19% on the bottom line each year. These practitioners benefit greatly from high end pricing and relatively low variable product costs and operating margins. Their greatest assets are their customer lists and their time. The greatest risk for those who are not as successful in this area is productivity – either not understanding the time involved to complete a job or not charging market rates for their time.

6. Medical specialists and veterinary medicine
It pays to specialize. The medical profession is relatively recession -proof. No matter what, people and pets tend to get sick and we rarely opt to forgo seeking care and treatment. Surprisingly on the rise are highly discretionary services such as plastic surgery, Lasik eye surgery, lap band specialists, infertility treatment and hair restoration. These specialists are often able to charge outside of what is covered by public and private health care (earning profit of around 14-16%) and they earn much more than their general medicine counterparts.

7. Specialised health and alternative medicine
As with traditional medicine, it pays to specialize. Mental health, podiatry, chiropractic, naturopathy, acupuncture, physical therapists etc. enjoy profits of 13-15% due to high average dollar transactions, repeat visits, low cost of goods sold and low operating margins.

8. Eldercare and retirement services
As the average population continues to age, there is a growing strain on young families from both ends – the need to manage child care with a career AND the need to manage the transition of elderly parents into assisted living or full time care. As a result, placement services, retirement villages, aged care services etc. are growing and becoming more lucrative. Private services in particular can earn 12-14% before tax.

9. Insurance and mortgage brokers
These businesses often cost very little to start and operate and earn their money through 2 distinct streams – the upfront fee they earn for securing the deal and ongoing annual trailers (which can often grow to 80% of their total revenue). While recent changes in many jurisdictions have reduced or delayed their initial payments from banks and various institutions, the ongoing passive revenue streams make these profitable businesses at 11-14% on average. The perceived hassle of switching is high, thus most retain customers for long periods of time and promote/receive referrals regularly.

10. Online business, small deposit and lending institutions
The internet has made it possible for anyone to set up shop and sell goods or services online with little or no experience and low overheads. While there are many dud eBusinesses, the ones that are making money are doing it on a huge scale. The most profitable ones (selling services and membership continuity programs) are earning more than $0.20-0.30 cents on the dollar each year in net profit, but examples of these are few and far between. On average, the ones that sell products and/or services should enjoy 11-14% on the bottom line with no debtors, low inventory and a small investment in fixed assets. Specialised credit unions and private lenders are also enjoying profit margins of around 10-13% due to low overheads and a growing mistrust among consumers with the traditional banks.

From this list, we can draw several important conclusions. First professional services is a winner. Of the list above, 8 out of 10 business fall into the category of professional services. The core drivers of their profitability being steady demand for services(despite economic ups and downs), low overheads, high contribution margins and repeat business. Aside from law, specialized medicine, dentistry and accounting, many of these professions also enjoy relatively low barriers to entry.

More often than not, it pays to specialize. Businesses in niche areas are often able to set high prices, command high value sales with large contribution margins and generate both repeat and referral businesses. This lesson can also easily be extrapolated and applied out to traditionally difficult or low profit industries. Take for example, the restaurant business or general trades like welding or electrical services. By becoming highly specialized, these businesses can directly influence the success and viability of their enterprises.

And finally, size definitely matters. In the small to mid size sector, economies of scale in most industries kick in around $1m in revenue – and this is especially pronounced in industries that require an upfront investment in specialized fixed assets like medical equipment, manufacturing equipment and technology.

Power Inverter Uses and Variations – Auto, Car, Boat, Laptops

Power Inverters, also known as power supply units or power converters, are a great way to power electronic devices when there is not a ready electrical outlet present but there is DC power available. When it comes to choosing a power inverter, there are a number of available options out on the market, each with a variety of different features. The basic concept of a power inverter is that it can convert a car’s 12 volt direct current power into the same type of alternating current power available from a wall socket, enabling electronics to charge while traveling. They work in cars, boats, or anywhere else equipped with a cigarette lighter adapter (DC Adapter).

Why run the risks of losing power to your essential electronics, when you can always have a backup power source ready for use almost anywhere an electrical current is generated? Power inverters work especially well for charging laptops, DVD players, digital cameras, radar detectors, cell phones, PDA’s, printers, digital cameras, external hard drives, personal media players, flash drives, scanners, iPods, MP3 players, video games, and much more.

On the market you can find an ever-increasing number of different power inverters. They all perform the basic function of charging your electronic devices, but each has its own particular features that may suit one person’s needs better than another’s. There are power inverters that can provide power for one, two, three, or four plugs simultaneously. There are also power inverters that contain USB ports that can charge USB-enabled devices; this can add to the functionality of your power inverter if you carry around devices like the popular iPhone.

Power inverters also differ in the amount of power they supply. Some emit more wattage to charge larger items, while others emit smaller amounts of wattage for electronics with smaller energy demands. This is an important feature to keep in mind, which can help prevent battery drainage and preserve your car battery’s life. When buying a new power inverter it’s best to look if it has an automatic kill switch or switching regulator (available in switched-mode power supplies) so that your car’s battery never reaches a critical point. It can be quite frustrating to see your car battery die, but your laptop fully charged.

A nice feature to look for is a long, extendable cord to reach far away electronics. You may also want a swivel head if your cigarette lighter adapter is placed in a difficult-to-access location. This will help adjust the positioning and make sure it will not slip out of place for maximum convenience. Some power inverters also come with replaceable fuses–one of the most likely parts to fail–and the ability to replace the fuse is more convenient and efficient than having to replace the whole inverter.

Remember, when choosing a new DC-to-AC inverter examine the features, the power output level, number of available receptacles, and pricing to ensure that you purchase the right inverter for your needs. Every year new and more efficient inverters hit the market, so happy hunting and read the reviews before purchasing and you’ll be sure to find just the right inverter you need.

Enjoy your Devon holiday in a luxury cottage

The charming county of Devon is the ideal place to spend a vacation, whether it is a weekend getaway for a couple, family or friends. The wealth of diversity offered in Devon is unrivalled in England – there is so much to do here whether you wish to ramble through nature’s creations or indulge in more active sport. The list of attractions in Devon is endless, which is why visitors can never get enough of the place, and return to Devon time after time.

If you are a beach and water sports fanatic, Devon is ideal for you. There are so many beaches to list, but here are a few. Blackpool Sands has a Blue Flag award for cleanliness and provides breathtaking views; Slapton Sands has a great car park and is dog friendly; Bantham Beach is one of the best sandy beaches in Devon and is perfect for sandcastle making.

Devon also has several famous Rivers – River Dart is one of the most popular and is referred to as the ‘most beautiful river in England’. Here you can enjoy fishing and the scenery while going on a boat ride. There are numerous sporting activities for enthusiasts in Devon – the most popular include fishing, horse riding and golf.

If you prefer visiting historic towns and sites, then Devon has so much in store for you. Historic towns include Totnes, Ashburton, Dartmouth, Salcombe, Exeter and Plymouth to name a few. These towns have fascinating old buildings, houses, castles and gardens. Some of the most visited properties in Devon include Dartington Hall, Buckland Abbey, Castle Drogo, RHS Rosemoor Gardens and Saltram House.

There are several types of accommodation available in Devon.

From hotels to cottages, bed and breakfast establishments to apartments, camping to caravans, the options are numerous. A stay in a luxury cottage in Devon is one of the many ways that one can enjoy Devon, and guarantees that your holiday will be perfect.

Self catering luxury cottages in Devon are ideally located either close to the coast or else in the beautiful countryside. Either way, you can enjoy Devon in style. Cottages come with bedrooms and bathrooms which are comfortable and well equipped and come complete with kitchen, living room and dining room furniture. Typical luxury cottages in Devon come with several facilities such as TV/DVD players, washer/dryer, full cooker, fridge, freezer, dishwasher, garden furniture and sun umbrellas.

Travel Nursing Benefits

Travel nursing gives you the right opportunity to satisfy your medical aspirations. With travel nursing jobs, you can choose the most stressful and fulfilling process of serving people, located in various states of the United States. All you have to identify a good placement agency where your dreams can be turned into a reality.

There are many traveling agencies who recruit travel nurses to place them in different hospitals and medical facilities in order to fulfill the shortages of medical personnel in different parts of the US. However, the compensation package, accommodation and utilities of each placement agency vary from each other. Being a new phenomenon in the healthcare sector, travel nursing is seen as the bright future for women going for full time nursing career. Normally, traveling nursing jobs are set up for a short term basis but it can be extended after the mutual agreement from both the employer and nurses part.

This can be chosen for many reasons. One of the main reason is this job can fulfill your traveling desires. You gotta see different geographies and feel their difference and exclusive beauty. Secondly, you can experience the working of nurses in different cities or states of the United States. Besides these, you will be awarded with a good and well furnished home, attractive salary package, other allowances and benefits to enjoy a great and high standard of living. Above more, it is the duty of travel agency to help nurses to get their passports, work licenses and other documents in order to work comfortably.

These jobs also offer other advantages including above market payment rates to live and work in a new place or area. It also includes provision of certain utility services, health, dental and workers compensation as well as payroll benefits. Many times a traveling nurse agency also offers 401K and other retirement plans. A travel nurse is paid by the agency it contracts with and the mode of payments is generally by direct bank deposit checks.

So if you are a nurse, trying to make a good career, opting for travel nursing can give you some of the added advantage.

Online Shopping for Clothing: 5 Great Advantages

Nowadays online shopping for clothes has become more like a daily activity for the modern women. Despite its few flaws, buying clothing from an e-retailer is very popular. GSI Commerce survey on online shopping shows that half of the consumers prefer shopping for fashion clothing and accessories online to purchasing them offline. Online shopping for clothes has earned its place deservedly and we have to admit it.

Buy clothes online 24/7

One of the most important advantages of the online shopping for clothing is that you can buy your clothes regardless of what time it is. If you usually are engaged with work at the office till late, deal with your kids during day, having classes at the university and it seems that you don’t have enough time for shopping, buying your apparel online is the perfect solution. You can look for an e-store and buy fashion clothes at 22:00 p.m.

Diversity

Another benefit of the online shopping for clothing is the great opportunity to browse an international market at the simple click of a button. You can find so many online shops offering different styles – casual, formal clothing, you name it. You are into the vintage style, but you don’t have a shop with vintage fashion near you, well you can find an e-shop offering great vintage clothing pieces.

Convenience

Online shopping for clothes gives you the freedom to shop not only at the early hours in the morning or at the late hours of the night, but you can buy clothes online regardless of where you are – at the cafe with friends, during your vacation, or at the office during your break. As we live in the era of smart phones and Google, we access to internet almost everywhere shopping for clothing online is such an entertainment.

During holiday and season sales shopping centers get so crowded. It is quite a ‘mission impossible’ to reach the cute shirt at the end of the store. No more waiting on queues to pay for what you have managed to get. Buying clothing online is easy and saves a lot of time though. Even, you can make a gift and surprise your friend who is far from your location. Just purchase an item he or she likes and give his/her address for delivery.

Price comparison & Reviews

Buying your apparel online gives you the great advantage to compare the price of the particular item different retailers offer for it. Moreover, there are so many third-party independent websites for rating and reviewing products. It is a good idea to check what people say about the product you are about to purchase.

Sales

Last, but not least, great benefit of the online shopping for clothing is the great bargain opportunities. Online stores for clothing make great sales and discounts, especially during holidays. Perfect way to save money on buying clothes online is to take advantage of the coupons many e-stores offer. Shopping for clothes online and saving a few bucks – you can’t miss such an opportunity.

Next time you are about to shop for clothes and fashion accessories, why don’t to try online shopping for clothing. You can find a great deal.

Home Buyers and Sellers Real Estate Glossary

Every business has it’s jargon and residential real estate is no exception. Mark Nash author of 1001 Tips for Buying and Selling a Home shares commonly used terms with home buyers and sellers.

1031 exchange or Starker exchange: The delayed exchange of properties that qualifies for tax purposes as a tax-deferred exchange.

1099: The statement of income reported to the IRS for an independent contractor.

A/I: A contract that is pending with attorney and inspection contingencies.

Accompanied showings: Those showings where the listing agent must accompany an agent and his or her clients when viewing a listing.

Addendum: An addition to; a document.

Adjustable rate mortgage (ARM): A type of mortgage loan whose interest rate is tied to an economic index, which fluctuates with the market. Typical ARM periods are one, three, five, and seven years.

Agent: The licensed real estate salesperson or broker who represents buyers or sellers.

Annual percentage rate (APR): The total costs (interest rate, closing costs, fees, and so on) that are part of a borrower’s loan, expressed as a percentage rate of interest. The total costs are amortized over the term of the loan.

Application fees: Fees that mortgage companies charge buyers at the time of written application for a loan; for example, fees for running credit reports of borrowers, property appraisal fees, and lender-specific fees.

Appointments: Those times or time periods an agent shows properties to clients.

Appraisal: A document of opinion of property value at a specific point in time.

Appraised price (AP): The price the third-party relocation company offers (under most contracts) the seller for his or her property. Generally, the average of two or more independent appraisals.

“As-is”: A contract or offer clause stating that the seller will not repair or correct any problems with the property. Also used in listings and marketing materials.

Assumable mortgage: One in which the buyer agrees to fulfill the obligations of the existing loan agreement that the seller made with the lender. When assuming a mortgage, a buyer becomes personally liable for the payment of principal and interest. The original mortgagor should receive a written release from the liability when the buyer assumes the original mortgage.

Back on market (BOM): When a property or listing is placed back on the market after being removed from the market recently.

Back-up agent: A licensed agent who works with clients when their agent is unavailable.

Balloon mortgage: A type of mortgage that is generally paid over a short period of time, but is amortized over a longer period of time. The borrower typically pays a combination of principal and interest. At the end of the loan term, the entire unpaid balance must be repaid.

Back-up offer: When an offer is accepted contingent on the fall through or voiding of an accepted first offer on a property.

Bill of sale: Transfers title to personal property in a transaction.

Board of REALTORS® (local): An association of REALTORS® in a specific geographic area.

Broker: A state licensed individual who acts as the agent for the seller or buyer.

Broker of record: The person registered with his or her state licensing authority as the managing broker of a specific real estate sales office.

Broker’s market analysis (BMA): The real estate broker’s opinion of the expected final net sale price, determined after acquisition of the property by the third-party company.

Broker’s tour: A preset time and day when real estate sales agents can view listings by multiple brokerages in the market.

Buyer: The purchaser of a property.

Buyer agency: A real estate broker retained by the buyer who has a fiduciary duty to the buyer.

Buyer agent: The agent who shows the buyer’s property, negotiates the contract or offer for the buyer, and works with the buyer to close the transaction.

Carrying costs: Cost incurred to maintain a property (taxes, interest, insurance, utilities, and so on).

Closing: The end of a transaction process where the deed is delivered, documents are signed, and funds are dispersed.

CLUE (Comprehensive Loss Underwriting Exchange): The insurance industry’s national database that assigns individuals a risk score. CLUE also has an electronic file of a properties insurance history. These files are accessible by insurance companies nationally. These files could impact the ability to sell property as they might contain information that a prospective buyer might find objectionable, and in some cases not even insurable.

Commission: The compensation paid to the listing brokerage by the seller for selling the property. A buyer may also be required to pay a commission to his or her agent.

Commission split: The percentage split of commission compen-sation between the real estate sales brokerage and the real estate sales agent or broker.

Competitive Market Analysis (CMA): The analysis used to provide market information to the seller and assist the real estate broker in securing the listing.

Condominium association: An association of all owners in a condominium.

Condominium budget: A financial forecast and report of a condominium association’s expenses and savings.

Condominium by-laws: Rules passed by the condominium association used in administration of the condominium property.

Condominium declarations: A document that legally establishes a condominium.

Condominium right of first refusal: A person or an association that has the first opportunity to purchase condominium real estate when it becomes available or the right to meet any other offer.

Condominium rules and regulation: Rules of a condominium association by which owners agree to abide.

Contingency: A provision in a contract requiring certain acts to be completed before the contract is binding.

Continue to show: When a property is under contract with contingencies, but the seller requests that the property continue to be shown to prospective buyers until contingencies are released.

Contract for deed: A sales contract in which the buyer takes possession of the property but the seller holds title until the loan is paid. Also known as an installment sale contract.

Conventional mortgage: A type of mortgage that has certain limitations placed on it to meet secondary market guidelines. Mortgage companies, banks, and savings and loans underwrite conventional mortgages.

Cooperating commission: A commission offered to the buyer’s agent brokerage for bringing a buyer to the selling brokerage’s listing.

Cooperative (Co-op): Where the shareholders of the corporation are the inhabitants of the building. Each shareholder has the right to lease a specific unit. The difference between a co-op and a condo is in a co-op, one owns shares in a corporation; in a condo one owns the unit fee simple.

Counteroffer: The response to an offer or a bid by the seller or buyer after the original offer or bid.

Credit report: Includes all of the history for a borrower’s credit accounts, outstanding debts, and payment timelines on past or current debts.

Credit score: A score assigned to a borrower’s credit report based on information contained therein.

Curb appeal: The visual impact a property projects from the street.

Days on market: The number of days a property has been on the market.

Decree: A judgment of the court that sets out the agreements and rights of the parties.

Disclosures: Federal, state, county, and local requirements of disclosure that the seller provides and the buyer acknowledges.

Divorce: The legal separation of a husband and wife effected by a court decree that totally dissolves the marriage relationship.

DOM: Days on market.

Down payment: The amount of cash put toward a purchase by the borrower.

Drive-by: When a buyer or seller agent or broker drives by a property listing or potential li
sting.

Dual agent: A state-licensed individual who represents the seller and the buyer in a single transaction.

Earnest money deposit: The money given to the seller at the time the offer is made as a sign of the buyer’s good faith.

Escrow account for real estate taxes and insurance: An account into which borrowers pay monthly prorations for real estate taxes and property insurance.

Exclusions: Fixtures or personal property that are excluded from the contract or offer to purchase.

Expired (listing): A property listing that has expired per the terms of the listing agreement.

Fax rider: A document that treats facsimile transmission as the same legal effect as the original document.

Feedback: The real estate sales agent and/or his or her client’s reaction to a listing or property. Requested by the listing agent.

Fee simple: A form of property ownership where the owner has the right to use and dispose of property at will.

FHA (Federal Housing Administration) Loan Guarantee: A guarantee by the FHA that a percentage of a loan will be underwritten by a mortgage company or banker.

Fixture: Personal property that has become part of the property through permanent attachment.

Flat fee: A predetermined amount of compensation received or paid for a specific service in a real estate transaction.

For sale by owner (FSBO): A property that is for sale by the owner of the property.

Gift letter: A letter to a lender stating that a gift of cash has been made to the buyer(s) and that the person gifting the cash to the buyer is not expecting the gift to be repaid. The exact wording of the gift letter should be requested of the lender.

Good faith estimate: Under the Real Estate Settlement Procedures Act, within three days of an application submission, lenders are required to provide in writing to potential borrowers a good faith estimate of closing costs.

Gross sale price: The sale price before any concessions.

Hazard insurance: Insurance that covers losses to real estate from damages that might affect its value.

Homeowner’s insurance: Coverage that includes personal liability and theft insurance in addition to hazard insurance.

HUD/RESPA (Housing and Urban Development/Real Estate Settlement Procedures Act): A document and statement that details all of the monies paid out and received at a real estate property closing.

Hybrid adjustable rate: Offers a fixed rate the first 5 years and then adjusts annually for the next 25 years.

IDX (Internet Data Exchange): Allows real estate brokers to advertise each other’s listings posted to listing databases such as the multiple listing service.

Inclusions: Fixtures or personal property that are included in a contract or offer to purchase.

Independent contractor: A real estate sales agent who conducts real estate business through a broker. This agent does not receive salary or benefits from the broker.

Inspection rider: Rider to purchase agreement between third party relocation company and buyer of transferee’s property stating that property is being sold “as is.” All inspection reports conducted by the third party company are disclosed to the buyer and it is the buyer’s duty to do his/her own inspections and tests.

Installment land contract: A contract in which the buyer takes possession of the property while the seller retains the title to the property until the loan is paid.

Interest rate float: The borrower decides to delay locking their interest rate on their loan. They can float their rate in expectation of the rate moving down. At the end of the float period they must lock a rate.

Interest rate lock: When the borrower and lender agree to lock a rate on loan. Can have terms and conditions attached to the lock.

List date: Actual date the property was listed with the current broker.

List price: The price of a property through a listing agreement.

Listing: Brokers written agreement to represent a seller and their property. Agents refer to their inventory of agreements with sellers as listings.

Listing agent: The real estate sales agent that is representing the sellers and their property, through a listing agreement.

Listing agreement: A document that establishes the real estate agent’s agreement with the sellers to represent their property in the market.

Listing appointment: The time when a real estate sales agent meets with potential clients selling a property to secure a listing agreement.

Listing exclusion: A clause included in the listing agreement when the seller (transferee) lists his or her property with a broker.

Loan: An amount of money that is lent to a borrower who agrees to repay the amount plus interest.

Loan application: A document that buyers who are requesting a loan fill out and submit to their lender.

Loan closing costs: The costs a lender charges to close a borrower’s loan. These costs vary from lender to lender and from market to market.

Loan commitment: A written document telling the borrowers that the mortgage company has agreed to lend them a specific amount of money at a specific interest rate for a specific period of time. The loan commitment may also contain conditions upon which the loan commitment is based.

Loan package: The group of mortgage documents that the borrower’s lender sends to the closing or escrow.

Loan processor: An administrative individual who is assigned to check, verify, and assemble all of the documents and the buyer’s funds and the borrower’s loan for closing.

Loan underwriter: One who underwrites a loan for another. Some lenders have investors underwrite a buyer’s loan.

Lockbox: A tool that allows secure storage of property keys on the premises for agent use. A combo uses a rotating dial to gain access with a combination; a Supra® (electronic lockbox or ELB) features a keypad.

Managing broker: A person licensed by the state as a broker who is also the broker of record for a real estate sales office. This person manages the daily operations of a real estate sales office.

Marketing period: The period of time in which the transferee may market his or her property (typically 45, 60, or 90 days), as directed by the third-party company’s contract with the employer.

Mortgage banker: One who lends the bank’s funds to borrowers and brings lenders and borrowers together.

Mortgage broker: A business that or an individual who unites lenders and borrowers and processes mortgage applications.

Mortgage loan servicing company: A company that collects monthly mortgage payments from borrowers.

Multiple listing service (MLS): A service that compiles available properties for sale by member brokers.

Multiple offers: More than one buyers broker present an offer on one property where the offers are negotiated at the same time.

National Association of REALTORS® (NAR): A national association comprised of real estate sales agents.

Net sales price: Gross sales price less concessions to the buyers.

Off market: A property listing that has been removed from the sale inventory in a market. A property can be temporarily or permanently off market.

Offer to purchase: When a buyer proposes certain terms and presents these terms to the seller.

Office tour/caravan: A walking or driving tour by a real estate sales office of listings represented by agents in the office. Usually held on a set day and time.

Parcel identification number (PIN): A taxing authority’s tracking number for a property.

Pending: A real estate contract that has been accepted on a property but the transaction has not closed.

Personal assistant: A real estate sales agent administrative assistant.

Planned unit development (PUD): Mixed-use development that sets aside areas for residential use, commercial use, and public areas such as schools, parks, and so on.

Preapproval: A higher level of buyer/borrower prequalification required by a mortgage lender. Some preapprovals have conditions the borrowe
r must meet.

Prepaid interest: Funds paid by the borrower at closing based on the number of days left in the month of closing.

Prepayment penalty: A fine imposed on the borrower by the lender when the loan is paid off before it comes due.

Prequalification: The mortgage company tells a buyer in advance of the formal mortgage application, how much money the borrower can afford to borrow. Some prequalifications have conditions that the borrower must meet.

Preview appointment: When a buyer’s agent views a property alone to see if it meets his or her buyer’s needs.

Pricing: When the potential seller’s agent goes to the potential listing property to view it for marketing and pricing purposes.

Principal: The amount of money a buyer borrows.

Principal, interest, taxes, and insurance (PITI): The four parts that make up a borrower’s monthly mortgage payment. Private mortgage insurance (PMI): A special insurance paid by a borrower in monthly installments, typically of loans of more than 80 percent of the value of the property.

Professional designation: Additional nonlicensed real estate education completed by a real estate professional.

Professional regulation: A state licensing authority that oversees and disciplines licensees.

Promissory note: A promise-to-pay document used with a contract or an offer to purchase.

R & I: Estimated and actual repair and improvement costs.

Real estate agent: An individual who is licensed by the state and who acts on behalf of his or her client, the buyer or seller. The real estate agent who does not have a broker’s license must work for a licensed broker.

Real estate contract: A binding agreement between buyer and seller. It consists of an offer and an acceptance as well as consideration (i.e., money).

REALTOR®: A registered trademark of the National Association of REALTORS® that can be used only by its members.

Release deed: A written document stating that a seller or buyer has satisfied his or her obligation on a debt. This document is usually recorded.

Relist: Property that was listed with another broker but relisted with a current broker.

Rider: A separate document that is attached to a document in some way. This is done so that an entire document does not need to be rewritten.

Salaried agent: A real estate sales agent or broker who receives all or part of his or her compensation in real estate sales in the form of a salary.

Sale price: The price paid for a listing or property.

Seller (owner): The owner of a property who has signed a listing agreement or a potential listing agreement.

Showing: When a listing is shown to prospective buyers or the buyer’s agent (preview).

Special assessment: A special and additional charge to a unit in a condominium or cooperative. Also a special real estate tax for improvements that benefit a property.

State Association of REALTORS®: An association of REALTORS® in a specific state.

Supra®: An electronic lockbox (ELB) that holds keys to a property. The user must have a Supra keypad to use the lockbox.

Temporarily off market (TOM): A listed property that is taken off the market due to illness, travel, needed repairs, and so on.

Temporary housing: Housing a transferee occupies until permanent housing is selected or becomes available.

Transaction: The real estate process from offer to closing or escrow.

Transaction management fee (TMF): A fee charged by listing brokers to the seller as part of the listing agreement.

Transaction sides: The two sides of a transaction, sellers and buyers. The term used to record the number of transactions in which a real estate sales agent or broker was involved during a specific period.

24-hour notice: Allowed by law, tenants must be informed of showing 24 hours before you arrive.

Under contract: A property that has an accepted real estate contract between seller and buyer.

VA (Veterans Administration) Loan Guarantee: A guarantee on a mortgage amount backed by the Department of Veterans Affairs.

Virtual tour: An Internet web/cd-rom-based video presentation of a property.

VOW’s (Virtual Office web sites): An Internet based real estate brokerage business model that works with real estate consumers in same way as a brick and mortar real estate brokerage.

W-2: The Internal Revenue form issued by employer to employee to reflect compensation and deductions to compensation.

W-9: The Internal Revenue form requesting taxpayer identification number and certification.

Walk-through: A showing before closing or escrow that permits the buyers one final tour of the property they are purchasing.

Will: A document by which a person disposes of his or her property after death.

Go on a Shopping Expedition With Gold Coast Car Rentals

It would be practically impossible to think of a holiday, without indulging in a little retail therapy, and if you have to come a shopper’s paradise like Gold Coast, there is no way you can leave without at least a few bags. With cars for rental, Gold Coast becomes easy enough to traverse.

Now, when you come to the Gold Coast, you really need to think about and plan your shopping trips, because there is simply too much for you to choose from. Perhaps, the first thing you should do when you get into town is get yourself Gold Coast car rentals. This way, not only will you be able to get to all the places you want to visit, but also get your purchases back to your hotel.

As mentioned before, the choices on the Gold Coast are extensive and these range from high-end shopping to local markets. It is up to you where you want to shop and what you want to shop for. The local markets include those held at Surfers Paradise, Burleigh Heads, Broadbeach and Coolangatta. Other popular markets include Tamborine Mountain, Robina Town Centre, Canungra Country Market, Paradise Point Art and Craft Market.

With cars for hire, Gold Coast shopping can be much more fun, because you can shuttle from branded shopping to street side, with ease. Perhaps one of the first places you should head to is the Pacific Fair Shopping Centre, which is home to some of the best retailers in the country. You can find almost anything and everything you need, under this roof and at reasonable rates as well. If at any point of time, you feel hungry or thirsty, there are several restaurants, bars and cafes.

The Oasis Shopping Centre is another place, worth visiting, because here you will find over 100 stores, which deal in specialty products. You will be able to find gifts to take back home, latest trends and fashion, including clothes and accessories as well as a supermarket. The best thing about this place is that you will also find a range of services, such as a bank, a post office and salon.

If you want a slightly more stylish shopping experience, then Harbour Town is the place for you. This is where you will find all the big brands, including, end of season lines of renowned designers. The shopping center also boasts of the country’s premier purpose built outlet shopping experience.

Internet Marketing and Advertisement

Internet marketing and advertisement, it will be well worth your while to look closely at this article and to get informed up-to-the minute industry internet marketing standards, tools and techniques for advertisement, those tools and techniques that are aimed at producing marketers who will be empowered with the skills and knowledge required in today’s competitive global market place.

Internet Marketing is combination of both paid and un-paid marketing, which is also called organic (un-paid) and in-organic (paid) methods of marketing. The technique which is used to market the website or product without paying i.e. the un-paid technique of marketing is Search Engine Optimization. However Search Engine optimization will not be discussed here. The other technique of marketing is paid advertisement and paid internet marketing that will be my core topic here.

The world’s top three search engines Google, Yahoo, MSN (Bing) provide the powerful tools and techniques for the paid advertisement and internet marketing on the search engines. The reason of why these search engines provide the tools is, according to the facts and figures of 2008-09 the 70-80% of the traffic comes through search engines and Google has the largest share in this percentage. That’s why Google AdWords is one of the mostly used and powerful tools in paid internet marketing and advertisement.

Before telling you in detail about Google AdWords, let me tell you the basic difference between the paid and un-paid internet marketing. If the website is at the top of the Google 1st page at the left side followed by other web sites, then it is through the un-paid techniques of internet marketing and is called the organic results. Now if you see at the right side of the Google page, there would be some ads with the heading on the top called sponsored ads, this is paid internet marketing. It would take time to get on the top of organic results in the Google through Search Engine Optimization, but you can be in the top of sponsored results in Google within ten minutes right after creating and managing you account in Google AdWords.

Here I am going to describe you the details and ways of internet marketing through Google AdWords.

Adwords, as I have told you, is Google’s advertising product, which displays your advertisement in the form of ads to people looking for your products or services on Google, in other words pay-per-click advertising model of Google. It allows you to display ads which directly link to your website or product when searches are made for your chosen keywords. These ads are located to the right of the results which Google gives you for a search and they’re also displayed on Google’s many partner sites which include AOL, HowStuffWorks and blogger.

After creating your AdWords ad, you choose keywords for which your ad will appear on Google and specify the maximum amount you’re willing to pay for each click. Remember Google’s AdWords program uses a PPC model it means you only pay when someone actually clicks on your ad and hence visits your website.

There are varieties of ad formats in AdWords, You can choose from those ad formats, including text, image, and easily track your ad performance using the reports available in your account. AdWords accounts also include graphs and performance data so you can track what’s working and edit your ads accordingly.
Life Cycle of Paid Advertising or PPC. Let’s take a quick look at how this works and analyze what is going on in PPC Advertising.

Your potential web visitor/client goes to Google, Yahoo, MSN or an affiliate site and types in a keyword phrase, for example “Swim Shoes”. Your ad appears alongside the results. Web visitor/client read your ad and click. Web visitor/client visit your site. Web visitor/client finds what they want and pick up the phone, fax, and order something online or through email.

The goal of all PPC advertising is obviously to drive more and more customers to a website, so you should try to think from customer’s perspective. Ask yourself what words a potential customer would type into the search engines. For example, let’s say company A is shoe maker and sell swim shoes. If I were a customer, what words would I type into Google, Yahoo or MSN to find this company?
Similarly, there are many other questions that must be in your mind along with the answers in order to run a successful advertising and marketing, like:

-What are the core products and services that you sell or offer?
-How do you distinguish your products and services from your competitors?
-What marketing material do you have addressing your products and services?
-How do customers usually find out about your business and Keywords that a customer would use to come to your website?

Remember! Spend significant amount of time on these questions to get answers. Now! Come to the task or activities after the advertising. With Google AdWords, it’s all about results. It’s important to analyze what you want to gain from your advertising and marketing and then plan how you’re going to measure that success. There are several key factors you’ll want to monitor to evaluate how well your advertisement is performing. Like:

-Are your ads running properly on the internet?
-Are you making a profit from your advertisement?
-Are you meeting your goals that you have defined before starting the advertisement?

Internet Marketing Gone Stale? Maybe It's Your Attitude

Heard it all before? Yeah right… I always get a kick out of people those that are in their own business and tell me they’ve heard it all before. Ask those same people how business is… “things are tough, the economy stinks” a number of not-so-brilliant statements start pouring out of their so-well-educated mouths.

The funniest ones are those who say they have heard it all… never implement any of it… and complain about how it is all re-hashed information that isn’t of use to them and their business. Those are the ones that are always on the lookout for the next shiny object they can blow their money on.

The pay-per-click product of the week.

The Google arbitrage million dollar formula of the month.

The software-that-does-it-all-for-you-while-you-sleep magic bullet that promises them riches overnight.

Ask those same people how many new strategies they have tested in their business in the past month. Or how many new lead generation campaigns they tested. Or what kind of new customer communication campaigns they have sent out to their prospects and buyers in the past work week.

That’s about the only way to shut them up about how flipping brilliant they are.

“Well, nothing recently.”

“The last one didn’t work out so well.”

“This internet marketing stuff doesn’t work. Direct mail is too expensive and never gives a good enough return. “

Blah, blah, blah (insert stupid excuse here).

Here’s a tip that is guaranteed to make you a bundle.

Implement one new marketing activity a day for the next month.

It can be as simple as writing an article that you send out to your list, meanwhile copying that same article to one of the online article banks.

Copy that same article to your blog (which you just need to have…. period).

Mail that article out to your buyers.

To your prospects.

Consider each of those one marketing activity a day.

Day 1 – write an article and email it to your list.

Day 2 – post it to your blog

Day 3 – send it to the article directories

Day 4 – get 200 copies of the article printed and mail 100 of them to your prospects

Day 5 – send the other 100 printed ones to your buyers

Then do something different.

Day 6 – call 5 of your past clients to see how they are doing. Leave a brief message if they don’t pick up. Tell them you are just phoning to say hi, see how they are doing, and see if they have any feedback for you.

Day 7 – call 5 business owners that would make a good joint venture with you. See if they have any ideas on how you could do a co-promotion to each others list.

Day 8 – find 5 online forums that your prospects would likely visit – invest 2 hours there and dig around looking for comments and feedback people are leaving. See what kind of questions they are asking. Look for the ones that come up on a regular basis.

And so on.

You can do one thing a day like this.

Things like: a tele-seminar, an article, a blog post, a press release, and so on.

Are any of the above ideas rocket science?

Are they shockingly new ideas?

NO!

BUT, have you done any of them lately?

Have you actually taken the initiative to do one thing a day to build your business (checking email is not a proactive marketing task, nor is talking to friends on Facebook, or sending out an inspirational quote on twitter).

I’ll tell you what.

You do one thing a day like this for the next 30 days.

Every single day.

Each time you do one or more of them make sure your website link is there, along with your phone, facsimile and email.

Just because you have heard them before, doesn’t mean they aren’t any good.

How can you possibly expect to grow a business when you haven’t even implemented the BASIC tools like this? You can’t. It isn’t about all the fancy shiny objects out there on the internet. It isn’t about waiting for the “next big thing” that will make you a bundle.

It is ALL about taking massive action on a daily basis.

You do that… and if you can honestly show me what you did, and show me the lack of any results from all that effort… I will pay you $20.

It may not be a lot… but it will be my apology to you as obviously my ideas suck and didn’t make you money.

I doubt you will come back to me with zero results.

I have been doing this for 8 years now, and have never seen this simple system not work.

I dare you.

Double dare you.

Just try it.

And report back what happens.